The SOULed OUT brand has been established as one of the most successful F&B brands in Malaysia! SOULed OUT serves wholesome food and great beverages at competitive prices, with personable service. These elements effectively reinforce our philosophy of Good Food, Good Price and Good Service and it permeates everything that we do for the customer. We offer the Franchisee a proven system of success in the F&B industry!
The brainchild of managing partners Fred Choo and Michele Kwok, SOULed OUT began as a small neighborhood cafe in 1996. From an initial staff force of 7, SOULed OUT now has close to 350 passionate and dedicated staff. It has a seating capacity of 350 spread over a spacious 650sq m (7000sq ft) two-storey corner lot in Sri Harts. With a choice of indoor and al fresco dining, the eatery offers informal surroundings and a breathtaking view of the surrounding greenery. The menu features an eclectic mix from 4 kitchens, namely Western, Northern Indian, Asian and Pizza that totals over 100 choices.

SOULed OUT Ampang was opened in July 2011, followed by SOULed OUT Bangsar South in May 2013, to cater to regulars and customers who live in the vicinity. Modeled after the outlet in Sri Harts, the Ampang and Bangsar South branches offer the same "As Good As A Hug" experience in a more contemporary setting.

SOULed OUT is today a household name and has been established as one of the most fashionable eateries and nightspots in the Klang Valley!
SOULed OUT Sri Harts
GUINNESS (Someone's Going To Do It, Why Not You)
Entrepreneur Category - Fred Choo Kok Yeow
HAPA 2010-2012 Malaysia Series
Best Casual Dining Restaurant (Independent)
HAPA-GAB Excellence Awards 2013-2014
Best Resto-Bar — Gold
Outlet of the Year — Winner
Service Excellence — Finalist
HoReCa School of Excellence
Outstanding Venue Award 2006 (Merit Award)
Outstanding Venue Award 2007 - Gold, Bronze, Platinum
Best Venue 2006
Merit Award 2007
Best Outlet Award 2008 - Bronze
Best Outlet of the Year 2008 - Platinum
Best Outlet Award 2009 - Bronze
Best Overall Service 2012 Phase 1
Malaysia Canada Business Council
Business Excellence Award 2008
Industry Excellence for Food & Beverage - Bronze
Penang Bartending Challenge 2012 - Mocktail, Cocktail, Overall
Monin Cup, Professional Series Malaysia 2012 Winner
Other Accolades
Penang Bartenders Challenge 2012 (Mocktail & Cocktail) ¨C Champion
SOULed OUT Ampang
HAPA-GAB Excellence Awards 2013-2014
Most Innovative Guest Experience ¨C Finalist
Service Excellence - Finalist
Other Accolades
Penang Bartenders Challenge 2012 (Mocktail & Cocktail) ¨C Champion
SOULed OUT is a trendy and hip restaurant and bar serving wholesome food and great beverages at competitive prices, with personable service. The customer is at the heart of SOULed OUT's business philosophy, with a real dedication to delivering a unique dining experience that's "As Good as a Hug" with the Good Food, Good Price, and Good Service offering! This concept along with the operational and procedural system that we have created can be replicated for you, the franchisee.
Unique Selling Points
Strong lifestyle and environment concept.
Consistent delivery and quality of food, drinks and service.
Relevant product line and pricing.
Consistent Service Standards supported by Ongoing Training.
Creative Activities, Unique Promotions and Events.
Strong Tactical Sales and Marketing Strategies.
Strong and Effective Systems and Processes.
Strong Supplier and Business Relationships.
Proactive Public Relations and Communications Program.
The SOULed OUT Restaurant Franchise is a full Business Format Franchise incorporating rights to operate an F&B outlet concept under the name of SOULed OUT. The Franchise Package includes:
Proven F&B Concept, Operational, Administration and Procedural Systems.
Strong and Established F&B brand.
Strong Supplier and Business Relationships.
Access to Inventory at Competitive Prices through Economies of Scale and Franchisor's Purchasing Power.
Comprehensive Initial and Ongoing Training.
Strong Marketing Expertise.
Ongoing Research and Development.
Ongoing Business and Management Support.
Outlet Design and Set Up Assistance.
Term of franchise:
Initial 5 years with option to renew for 5 years

5% of monthly gross sales

Group marketing contribution:
1% of monthly gross sales
SOULed OUT Grand
Franchise fee:
2nd Term Renewal at RM 250,000 for 5 years
Submit application form and business plan here or post to address below.
Approved! Sign Confidentiality Agreement and attend an interview.
Success! Sign Letter of Intent and provide downpayment.
Go through Location Evaluation and Securement.
Sign Franchise Agreement and pay Franchise Fee.
Begin SOULed OUT restaurant setup process.
The SOULed OUT concept is most suitable for city centres with large populations. As such, we are looking to expand to the following areas:

Within Malaysia:
Klang Valley
Johor Bahru
Outside Malaysia:
If you are want to be a SOULed OUT Franchisee, download the Franchise Application Kit fill in and submit your Franchise Application Form and your Business Plan to:
FCMK Resources Sdn Bhd
Attn: Franchise Manager
No. 20 Jalan 30/70A,
Desa Sri Hartamas,
50480 Kuala Lumpur

General enquiries:
+603 2300 1929
Franchise Kit
Request Form

To request a SOULed OUT Franchise Kit, please fill in your info in the form in Contact Us dropdown below and click submit. Please note that all fields are mandatory requiring a response. We will contact you with more information within 48 hours.


© 2019 by soulsociety. All rights reserved.